PROCESSES INVOLVED IN DIGITAL MARKETING

In order to have a successful digital marketing campaign, here are the processes you must strictly adhere to:

PLAN

• Plan and prepare your marketing campaigns
• Coordinate your marketing campaigns
• Provide yourself visibility to status and budgets

ATTRACT

• Procure, position and deliver your media
• Connect your experiences across all points
• Build personal and compelling experiences

ENGAGE

• Listen and participate in active conversations
• Determine your influencers and locate where they are
• Allow and support sharing of content

MONETIZE

• Encourage your customers to make buying decisions
• Increase your brand loyalty and advocacy
• Allow ads and subscriptions from others

OPTIMIZE

• Locate your target audience, find out their interest and behavioural pattern
• Make your campaign more effective
• Track your performance

MANAGE

• Storage of content and management
• Management of your site and layout
• Intercommunication supervision and management