In order to have a successful digital marketing campaign, here are the processes you must strictly adhere to:
PLAN
- Plan and prepare your marketing campaigns
- Coordinate your marketing campaigns
- Provide yourself visibility to status and budgets
ATTRACT
- Procure, position and deliver your media
- Connect your experiences across all points
- Build personal and compelling experiences
ENGAGE
- Listen and participate in active conversations
- Determine your influencers and locate where they are
- Allow and support sharing of content
MONETIZE
- Encourage your customers to make buying decisions
- Increase your brand loyalty and advocacy
- Allow ads and subscriptions from others
OPTIMIZE
- Locate your target audience, find out their interest and behavioural pattern
- Make your campaign more effective
- Track your performance
MANAGE
- Storage of content and management
- Management of your site and layout
- Intercommunication supervision and management
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