A business, also known as an enterprise, company or a firm is an organizational entity involved in the provision of goods and services to consumers. Businesses are prevalent in capitalism economy, where most of them are privately and provide goods and services to customers in exchange for other goods, services, or money.
Managing the brand image of your firm and its products may not be an easy task; however, as long as the right things are done consistently over time then you’ll reach a point in time when your brand attains brand recognition. When brand recognition builds up to a point where a brand enjoys a critical mass of positive sentiment in the marketplace, it’s said to have achieved brand franchise.
There are two major steps in creating a brand.
- Decide on the core product and determine what you’re ultimately offering your customers that’s different from competitors
- Develop the product –making decisions about brand name, logos, taglines, quality, packaging, and delivery. These decisions help to develop the distinct identity of the brand and make it recognizable to customers.
WHY YOU NEED TO BRAND YOUR BUSINESS
- Different products and services satisfy different customers in different ways. The challenge is to structure your products and services so that they meet these diverse customer demands in the most efficient and profitable way.
- A brand can convey up to six different meanings – attributes, benefits, values, culture, personality and user – with the aim of giving it a unique personality or spirit.
- Creating a positive brand association can lead to emotional attachments and loyalty leading to more profit for the firm.
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Our offer include logo creation, business letter head, website and lots more!
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