If you’ve got your own small business, it is vital to make a decision exactly who you’ll be marketing your products or services to. After all, you probably don’t have the time or the money to market to everyone. Even if you did, it is not recommended.
You’ll want to select what is called a “target audience.” This is an identifiable group of people you believe will be the best prospects for your business.
But for many small business owners, narrowing their focus to one primary group of people can be a challenging task. They want to assist everyone and really often market their products or services to varieties of audience.
It also goes against human nature to narrow your focus in order to grow a business. Common sense seems to inform us if we would like to grow our business big, we’d like to appeal to more people.
In reality the opposite is true. When we narrow our focus to a specific group of individuals we become an expert in solving their particular problems. We get to know them very well and we can develop additional products and services to fill their needs.
So how do you decide who to market to?
The Following are 5 helpful tips:
1) Think about the type of people who can MOST benefit from what you have to offer.
2) Think about who you would most enjoy helping, or working with.
3. Believe the sort of individuals who are going to be easiest to succeed in , and who are going to be most receptive to what you’re selling. These are going to be people that know they need the problem you’ll solve and are trying to find an answer .
4) Know that simply because you decide on a specific group of individuals to focus your marketing on, doesn’t mean you cannot help others who may come to you. It only means you’re going to focus your proactive marketing efforts on the target group you select.
5) Lastly, don’t over-think it. Listen to your gut, pick a gaggle you are feeling you’ll really help and proceed with the event of your marketing plan. Marketing is a fluid process. The important thing is to start. You can always refine your audience and your plan later as you learn more.
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